How does sake from the smallest town in Kanagawa Prefecture end up in Michelin-starred French restaurants?
Case Study: Seto Sake Brewery Brand Promotion
Founded in 1865, Seto Sake Brewery is based in Kaisei Town, the smallest city in Kanagawa Prefecture. While home brewing was suspended in 1980, the brewery resumed operations in 2018, embracing both tradition and innovation to create high-quality sake. Their craftsmanship has gained international recognition, with their sake now being served in Michelin-starred French restaurants.
Eiwa Media partnered with Seto Sake Brewery, a historic sake producer in Kaisei Town, Kanagawa, to craft a compelling brand promotion video that highlights its unique brewing heritage and growing international recognition. Through sake branding videos and social media content production, we helped strengthen Seto Sake Brewery’s presence in the Japanese gastronomy industry and expand its visibility in France’s culinary scene.
CHALLENGES
▶ How to effectively convey the originality and authenticity of Seto Sake Brewery’s brand?
▶ How to create engaging brand videos that capture the essence of their sake-making process?
▶ How to support Seto Sake Brewery’s exportation strategy through digital content?
“Eiwa Media’s video production, thanks to their refined sense of aesthetics, brought an added visual dimension to the event's experience.”
Ryo Hasebe
Communications Consultant,
Understand Risk - World Bank
OUR SOLUTION
▶ Pre-Production Consulting – Advising on the optimal environment, time, and location for filming.
▶ Storyboard Creation – Structuring a compelling visual narrative that highlights the craftsmanship and heritage of Seto Sake Brewery.
▶ Shooting Schedule Coordination – Planning an efficient and seamless video production timeline.
▶ On-Site Coordination & Interpretation – Supporting the creative team (art director, copywriter, and still photographer) on location.
▶ Brand Book Translation – Translating Seto Sake Brewery’s branding materials from Japanese to French for international expansion.
Pre-production support, mood board, shot lists, schedule, and location details.
On-site direction, shooting and lighting set-up.
RESULTS
▶ 2023 Seto Sake Brewery brand promotion video
▶ 30+ short videos produced for social media to increase brand awareness.
▶ Strengthened Seto Sake Brewery’s presence in the Japanese gastronomy industry.
▶ Increased visibility and engagement in France’s culinary market.
Brand Promotion Video
Sake branding video
Japanese gastronomy industry
Exportation strategy
Social media content production
Brand promotion video
CLIENT'S REVIEW
Takanobu Mori
CEO, Seto Sake Brewery
Why did you need our services?
""We needed Eiwa Media for our branding project in France. In addition to video production, their expertise in French language and culture made them invaluable as coordinators, interpreters, and translators."
What were the results you obtained?
"Eiwa Media provided high-quality footage and delivered more long-format and short-format videos than initially planned. Their language skills were especially helpful during our project in France."
How do those results help your company?
"We successfully met our content production goals, directly supporting our exportation strategy."
How would you describe your overall experience working with Eiwa Media?
"Eiwa Media’s professionalism, attention to detail, and ability to bridge cultures were key to our project’s success. Their expertise goes beyond video production, making them an invaluable partner."