How to Promote Job Opportunities and Work Culture of an International Group with a Branch in Japan?
Case Study: Employer Branding Video - Expedia Group
Expedia Group, Inc. is a leading travel technology company that operates some of the world’s most well-known online travel booking platforms, including Expedia, Hotels.com, Vrbo, Travelocity, and Trivago. With a global reach, the company connects millions of travelers to lodging, flights, and vacation rentals, supporting over 3.5 million accommodation listings and 500 airlines. Headquartered in Seattle, Washington, Expedia Group employs 16,500 professionals worldwide.
To strengthen its employer brand and attract top-tier talent in Japan, Expedia Group sought to create a compelling recruitment video that highlights its Market Management team, workplace culture, and career opportunities. Eiwa Media provided full-service employer branding video production, crafting an engaging video that effectively communicates Expedia Group’s corporate values, work environment, and growth potential to both local and international job seekers.
CHALLENGES
► Increase employer brand awareness – Showcase the Market Management team, its roles, and the skills required.
► Attract high-quality talent – Encourage potential candidates, such as Account Managers, to consider joining Expedia Group.
► Highlight workplace culture – Promote Expedia’s company values, team dynamics, and professional growth opportunities.
OUR SOLUTION
► End-to-End Video Production – Conducted on-site interviews and directed production to ensure a compelling final product.
► Workplace Culture Understanding – Aligned the video’s messaging with Expedia Group’s employer branding and recruitment goals.
► Bilingual Support – Provided Japanese-English production assistance, including interview question guidance for seamless execution.
Pre-production support, mood board, shot lists, schedule, and interview questions.
Interview set up, lighting and asking the questions.
RESULTS
► One employer branding video (2-3 mins) featuring three employees and dynamic B-roll footage.
► Enhanced internal connection – Strengthened engagement and alignment among employees.
► LinkedIn campaign activation – Used the video to drive job application interest and increase community engagement on social media.
Employer Branding video
Corporate Recruitment Video
Talent Acquisition Marketing
Workplace Culture Video
Bilingual Video Production Japan