How can we promote Japan’s natural heritage sites overseas to increase the number of inbound tourists?
Case Study: Japan Natural Heritage Promotional Videos-Japan Travel K.K.
JapanTravel.com is the leading resource for Japanese travel information and the primary destination for visitors planning and traveling to Japan. Through a community of over 30,000 members, Japan Travel has emerged as the largest Japan's tourist guide in the world. Japan Travel guides travelers to new and exciting destinations around Japan, providing tourism information, resources, maps, and tools to help them plan, book, and prepare for the perfect trip.
By leveraging high-quality tourism video production, Eiwa Media collaborated with Japan Travel K.K. to showcase Japan’s breathtaking natural heritage. Through destination marketing videos, we helped promote the Shiretoko and Shirakami-Sanchi areas to international audiences, enhancing visibility and driving inbound tourism. With a strategic approach to travel content creation, we ensured engaging and informative storytelling that aligns with Japan Travel’s goal of attracting global travelers.
CHALLENGES
▶ How to plan a content creation strategy and put it into action?
▶ How to create engaging travel promotional videos that capture the beauty of Japan’s UNESCO natural heritage sites?
▶ Ensuring a balance between visual storytelling and informational content to attract international travelers.
"Excellent. The Eiwa Media team is professional, experienced, and highly skilled. We learn something new every time we work with them. Their passion is evident in every project, and their work ethic is exceptional. We look forward to working together again!"
Anna Yoshida
Project Manager, Japan Travel K.K.
OUR SOLUTION
▶ Pre-Production Planning – Strategic meetings prior to the shoot to align goals and expectations.
▶ Storyboard Creation – Structuring compelling narratives that highlight each location’s uniqueness.
▶ On-Site Directing & Filming – Capturing breathtaking visuals of Shiretoko and Shirakami-Sanchi.
▶ Professional Voiceover Recording – Enhancing storytelling with multilingual narration.
▶ Editing & Color Grading – Ensuring high production value and cinematic appeal.
Pre-production support, mood board, shot lists, schedule, and location details.
On-site direction, shooting
RESULTS
▶ Two high-quality promotional videos showcasing Shiretoko and Shirakami-Sanchi.
▶ 27,000+ views on Japan Travel’s YouTube channel, increasing engagement and awareness.
▶ Strengthened Japan Travel’s ability to market tourism destinations to potential travelers.
Shirakami-Sanchi Promotion Video
Shiretoko Promotion Video
Japan travel video production
Destination marketing Japan
Inbound tourism promotion
Natural heritage video content
CLIENT'S REVIEW
Why did you need our services?
"We needed Eiwa Media’s services for video production work."
What were the results you obtained?
"Eiwa Media produced and delivered high-quality and engaging content."
How would you describe your overall experience working with Eiwa Media?
"Yoshi and his team are truly professionals, and I trust their working process entirely. They are meticulous and go beyond providing ideas—their ability to seamlessly integrate with our team is a strong asset. I would love to work with them again."
Kota Hasegawa
Business Development Manager
Japan Travel K.K.