How Can a Japanese Gin Maker Increase Its Brand Visibility Overseas?
Case Study: Japanese Bartender Series – 135 East Marussia Beverages
The Marussia Beverages Group is an international producer and distributor of wines, sakes, and spirits, with a turnover of €294 million. Directly present in 12 countries, it operates 14 distribution companies and 12 production sites with a total of 1,165 employees.
To expand the global presence of its premium Japanese spirits, Marussia Beverages sought to enhance the visibility of its brands, including Hatozaki Whisky, 135 East Gin, and Akashi Tai Sake, through engaging video content and professional photography. The challenge was to create authentic bartender-focused storytelling that resonates with both Japanese and international audiences while maintaining brand consistency across multiple platforms. Eiwa Media provided end-to-end video production services, delivering high-quality branded content, social media videos, and promotional photography to strengthen Marussia Beverages’ market position and elevate its global appeal.
CHALLENGES
▶ Engagement Barrier – How to create beverage brand video content that feels authentic in Japan but resonates with an international audience.
▶ Cultural Sensitivity – Understanding Japanese communication nuances to ensure smooth interactions with bartenders.
▶ Content Versatility – Ensuring the video marketing strategy works across different platforms and brand strategy documents.
"The Eiwa Media team, led by Yoshi, showed good flexibility, and I felt their strong desire to deliver high-quality content and results.
I’m looking forward to working with them on the next project. "
Luc BENEPLANC
Digital Communication Manager
Marussia Beverages
OUR SOLUTION
▶ End-to-End Support – Guided the client from ideation to final delivery, ensuring a seamless video production process.
▶ Pre-Production Insight – Shared expertise on Japanese communication styles and best practices for engaging with bartenders in Japan.
▶ On-Site Coordination – Directed the shoot in Japanese while managing client communication in English.
▶ Interview Conduction – Led interviews to capture authentic brand storytelling and bartender insights.
Pre-production support, mood board, shot lists, schedule, and location details.
Carefree transport and gear
Our team takes care of all the logistics regarding transportation and gear.
On-site coordination and direction: we took care of the interviews and overall coordination in English, French, and Japanese
RESULTS
▶ 500+ High-Quality Still Photographs – Captured for beverage branding and social media marketing.
▶ 100 Edited Stills – Ready for posting and inclusion in digital marketing campaigns.
▶ 4 Social Media Videos – Produced to enhance digital engagement for alcohol brand promotion.
▶ Stronger Local Connections – Built valuable relationships between the brand and Japanese bartenders.
Short Video Series
The Japanese Bartenders' Craft Series
Stills photography
Beverage Brand Video Production
Alcohol Marketing Video Japan
Spirits & Cocktails Promotional Video
Social Media Video Production for Drinks
Luxury Beverage Branding Japan
Bartender Engagement Video Content
Japanese Distillery Promotional Video
Drink Industry Video Marketing
High-Quality Product Photography Japan
International Beverage Marketing Strategy
CLIENT'S REVIEW
Why did you need our services?
"We were looking to create a video series with Japanese bartenders."
How do those results help your company?
"The delivered content helped us to achieve our reach and engagement goals on our social media channels."
How would you describe your overall experience working with Eiwa Media?
"Yoshi and his team showed good flexibility, and I felt their strong desire to deliver high-quality content and results. I’m looking forward to working with him on the next project. "
Luc BENEPLANC
Digital Communication Manager
Marussia Beverages